Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Enhances Analytics with ASIN Search Term Tracking

Amazon Brand Analytics has been significantly updated, adding search term performance insights within the ASIN view. Sellers can now track keyword click-through rates, conversion rates, and add-to-cart metrics for individual ASINs. This enables precise analysis of keyword effectiveness, optimization of ad campaigns, and expansion of Listing traffic, ultimately boosting sales and market share. While the download function is not yet updated, sellers are encouraged to actively utilize this feature to unlock growth opportunities.

12/31/2025 Logistics Industry Insights
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Uschina Tariff Pause Offers Mixed Prospects for Exporters

Uschina Tariff Pause Offers Mixed Prospects for Exporters

Following US-China talks in Geneva, both sides announced a pause on some tariff measures, sending a positive signal to the market. However, the 90-day window, combined with the peak North American restocking season, may trigger rising US East Coast freight rates and capacity constraints. Export companies need to seize opportunities, adapt flexibly, diversify risks, and closely monitor market dynamics to gain an advantage amidst uncertainty.

05/10/2025 Logistics Industry Insights
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Microsoft Advertising Boosts Crossborder Ecommerce Growth

Microsoft Advertising Boosts Crossborder Ecommerce Growth

This article analyzes optimization strategies for Microsoft Shopping and Audience Ads, aiming to help cross-border e-commerce businesses efficiently expand into overseas markets and improve their return on investment (ROI). It explores key tactics and best practices for leveraging Microsoft's advertising platform to reach target audiences and drive sales in international markets. The focus is on maximizing ad performance and achieving optimal results for e-commerce businesses seeking to grow their global presence through strategic advertising campaigns.

12/31/2025 Logistics Industry Insights
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Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lans Livestreaming Empire Declines Amid Image Crisis

Zhang Lan's live streaming room is experiencing a decline in popularity, with a loss of fans and a lack of innovative content. The controversies surrounding her inappropriate remarks and the eventual resolution of conflicts have led to a fading of the initial hype. Data indicates a downward trend, raising questions about whether this is a fleeting phenomenon or a chance for rebirth. Will she be able to reinvent herself and regain her audience, or is this the beginning of the end for her live streaming career?

12/31/2025 Logistics Industry Insights
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Amazon Sellers Adopt Highvalue Strategies to Boost Growth

Amazon Sellers Adopt Highvalue Strategies to Boost Growth

This article shares the author's shift in Amazon product selection strategy, moving from small, low-priced items to high-value, larger products. It emphasizes the higher profit margins and lower competitive pressure associated with high-value products, as well as the importance of a 'product-thinking' mindset in product selection. The author encourages sellers to conduct thorough market research and innovative design to create products with differentiated competitive advantages, ultimately achieving growth in their Amazon business.

12/31/2025 Logistics Industry Insights
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Tiktok Boosts UK Ad Revenue As Social Media Shifts

Tiktok Boosts UK Ad Revenue As Social Media Shifts

TikTok has surpassed Snapchat to become the third-largest social platform in the UK, boasting high user engagement and rapid advertising revenue growth. Despite facing data security concerns, TikTok's global strategy and localized operations are driving its increasing influence in the UK and global social media markets. This presents new opportunities for brand marketing and e-commerce development. Its strong performance in the UK underscores its growing power and potential for further expansion within the competitive social media landscape.

12/31/2025 Logistics Industry Insights
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Temus Super Bowl Ad Drives Growth Pressures Shein

Temus Super Bowl Ad Drives Growth Pressures Shein

Temu saw a surge in daily active users after its Super Bowl ad, replicating Pinduoduo's model for rapid growth and potentially impacting Shein's valuation. Despite a substantial marketing budget, Temu faces competitive pressures and internal challenges. Whether it can sustain its growth remains to be seen. Its aggressive marketing strategy and low prices are shaking up the cross-border e-commerce landscape, forcing competitors to adapt. The long-term success of Temu will depend on its ability to address operational issues and maintain user engagement.

12/31/2025 Logistics Industry Insights
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Foreign Trade Firms Face Challenges in Building Independent Websites

Foreign Trade Firms Face Challenges in Building Independent Websites

This article delves into the three core pillars of independent website operation for foreign trade enterprises: website building, traffic generation, and conversion. Drawing on practical experience, it offers a detailed guide to avoid common pitfalls. It provides specific recommendations regarding the choice between building an in-house team and using a third-party operator, helping businesses efficiently build and operate successful independent websites. The guide aims to empower companies to navigate the complexities of independent website operation and achieve optimal results in the global market.

12/31/2025 Logistics Industry Insights
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Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon Sellers Prosper Despite Higher Fees During Holidays

Amazon's peak season report reveals that third-party sellers accounted for over 60% of sales, with small and medium-sized sellers showing strong performance. However, the report lacks specific data, raising concerns about potential adjustments to Amazon's fee structure. Sellers should be wary of the normalization of platform commissions. Strategies for navigating this include refined operations, channel diversification, and cost control. The lack of transparency in the report warrants careful consideration and proactive planning by sellers to mitigate potential risks associated with increased platform fees.

12/31/2025 Logistics Industry Insights
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Xiaohongshu Influencers Share Ecommerce Growth Strategies

Xiaohongshu Influencers Share Ecommerce Growth Strategies

This article delves into Xiaohongshu's operational logic and monetization strategies, highlighting its unique value as a hub for high-net-worth female fans. It explains the 'people-centric' approach to account growth on Xiaohongshu and provides practical techniques, such as keyword optimization, benchmarking against viral content, and staying updated with official trends. The aim is to empower beginner influencers to quickly create viral content and achieve commercial monetization on the platform.

12/31/2025 Logistics Industry Insights
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